Star Wars SEO Philosophy: Dont Give In To The Dark Side

Thedark side is a concept created by George Lucas for the famed movie series hedirected, called Star Wars. The dark side refers to the evil force in the StarWars universe which certain ...

Thedark side is a concept created by George Lucas for the famed movie series hedirected, called Star Wars. The dark side refers to the evil force in the StarWars universe which certain characters derived from their harmful emotions toattack others. Yoda trains LukeSkywalker to become a Jedi and guides him about the light and dark sides of theforce. The Jedis follow only the philosophy of the light side of the force, tomaintain the peace in the Star Wars universe. In the same way, SEO has a darkside and light side. The dark force is referred to as Black Hat SEO and thelight force is known as White Hat SEO.There is a temptation for many Offshore SEO companies to use Black HatSEO techniques for Outsource Article Marketing. But by reading this you willhopefully understand why it is not worth it.

ArticleSubmissions as Ive discussed in the past, are a major part of off page SEOcampaigns. Outsource Article Marketinghelps websites increase their number of quality back links and consistentlybuilds traffic for clients. There are a number of good article submission sitessuch as Ezine Articles, Article Dashboard, Knol, Isnare, Article Alley, ArticleClick, Article Factory and thousands more. The idea is to distributeinformative content to boost the credibility of a website.UseThe Force Only For Good ReasonsJust like Jedis use the force only for goodreasons, article submissions should be used only for distributing informativecontent and boost the credibility of your website. In Star Wars, Jedis woulduse the force for training, defense and knowledge purposes. Outsource ArticleMarketing involves the submitting of content to Article submission websites whichpertain to industry related topics to help and inform consumers. Submitting articlecontent that is self promoting and spam filled would be against the Jedi ways ofthinking.

Jedisare Compassionate.

AJedis life revolves around his ability to show compassion. The light forcebrings about the philosophy of thinking about others before yourself. When youcreate article content, think about what your readers would want instead ofwhat your website wants. Do the industry research in order to find out what hasnot been answered and what consumers are curious about. Writing about hottopics will help you gain a massive fan following and will give consumers apersonal experience to relate to your website.

LukeSkywalker asks during one of his training sessions with Yoda, Is the dark sidestronger? Yoda answers,No,No,No. Quicker, easier, more seductive.

Somedark force or Black Hat SEO marketers are tempted into taking a shortcut witharticle submissions by spinning an article over and over again and submittingit all over the Internet. Article Spinning is the process in which an articleis created from an existing article by changing certain words and phrases tomake it look like a completely different article. This may seem to others likeunique content when actually it is the same article. There are even softwaresavailable which help Black Hat Marketers spin articles, but little do theyrealize how pointless it all is. By creating a low quality article from anarticle spinning software your website will lose credibility when readers comeacross such low grade content. Most article submission sites also check to seewhat kind of content you are submitting, and ban your articles and even cancelyour account if you are not following submission protocol.

IfDarth Vader was an Internet Marketer, he would be a keyword stuffer for sure. Dontstuff your article with keywords just because you want your website to rankwell for it. Keyword stuffing is a dark force practice and another reason whyarticle submission sites ban articles. Your article content should includestrategically placed keyword throughout the content and no more than 2hyperlinked keywords, if the website allows.

Let me give you an example from my personalexperience. Once I submit an article to various submission sites, Ive noticedthat people who are interested in content for their blog, use my article andpost it on their website. I dont find that a problem as long as they keep thehyperlinks intact and give me recognition as the author. In fact, I find ithelpful for distributing my content and optimizing my website further. But thenthere are those who use my article to create unique content and end upslaughtering my article to bits. Some also use my content without giving authorrecognition, making it seem as if it was their own work. Back in June, I had written an article abouthow the breaking news of MJs death had a major impact on most social mediawebsites and search engines. Heres a link to the article:

http://knol.google.com/k/angira-pandit/social-media-taken-hostage-by-michael/3i5btgxwds9eg/7

And after someone decided to use an articlespinner software to butcher my article to pieces, it ended up like this:

http://michaeljacksondead.ws/?tag=fail-whale

After making the comparison between the original articleand the spinned article would you even consider using Black Hat SEO techniquessuch as article spinning to fulfill your Outsource Article Marketing needs? Thespinned article doesnt even make sense! So yes, the Black Hat SEO techniquesmay seem seductive, but are they really worth it?